360° virtual tours for bars and restaurants
TD360 have created 360° Virtual Tours for Gin & Juice’s bars in Cardiff, Bristol and Cheltenham. These allow their potential customers to look around their bars during their “where to go out” decision making process. This not only allows the bars to showcase their venues in their best light for the potential customer, but also adds confidence to the customer as they completely know what the venue will be like.
Interesting features included in the virtual tours:
Day to Night Transitions
For the Cardiff and Bristol bars, users can switch between day mode and evening mode by clicking on the sun and moon icons.
Drink Info Pop-ups
By clicking on info pop-ups on each bottle, users can find out more information about the drink. They can then even click a button to buy it too.
View this behind-the-scenes video below to learn more:
Having a 360° virtual tour on your restaurant’s website is more than a great marketing tool. We explain the many ways in which 360° technology can be beneficial to your business.
As well as the food, a big part of enjoying eating out is the whole experience. This includes the ambience of the space. Having a virtual tour of your bar or restaurant allows you to show off the look and feel of the space in an easy and impactful manner.
Research has shown that diners are 30% more likely to reserve a table at a restaurant that has a virtual tour on their website. In 2013, 294 restaurants participated in NYC Restaurant Week 2013. Results of the study also showed that 84% of surveyed consumers said that seeing the virtual tour of the restaurant influenced their decision to choose to eat there.
Benefits of Using a 360° Tour for Bars and Restaurants:
Venue Hire
When looking to choose a venue to hire, customers want to see the interior of the place. Lighting, decor, and functionality are just some of the aspects taken into consideration in deciding if it’s the perfect venue.
Providing a 360° virtual tour of your bar or restaurant gives the customer a complete and transparent understanding of it, therefore allowing them to book it with confidence.
Event and Group Bookings
Including a virtual tour of your restaurant space means that you can provide a service that makes the customer experience that bit better. Anyone looking to book a table for a large party will use the tour as a way to be sure that the place is the right size and layout for their occasion. You’re also able to give insight into seating/table plans, all from a computer screen.
Being able to easily navigate around the restaurant/bar via a virtual tour as part of the booking experience has a direct impact on a customer’s decision to making a reservation.
Stand out from the crowd
Show off the amazing space you have to offer in its best possible light and highlight all it’s best features at the same time through a 360° virtual tour.
Within a 360° tour it’s possible to include interactive elements, such as pop up menus. This is a great way to highlight your food/drinks options and showcase what your restaurant has to offer.
It’s no question that social media, apps, and technology in general play a big part in today’s market of the restaurant industry. With millennials becoming the UK’s largest group of diners, they spend roughly 13% of their income in restaurants in bars. What is more, 77% of millennials say that restaurant technology improves their dining experience.
We'd love to hear from you!
If you’re interested in having a Virtual Tour of your restaurant or bar then you can get in touch with us below.
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